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AI Overviews and the Changing Face of Search: Is Traditional SEO Dying?

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  The online world is changing fast, and our way of searching for information on the internet is adapting with it. As AI tools gain more significance, old SEO methods are beginning to lag behind .   This blog looks into the intersection of AI, search engines, and SEO, and explains its implication for digital marketers.   The Rise of AI in Search   Artificial intelligence is gradually transforming how individuals find information on the internet. Search engines such as Google now rely on sophisticated machine learning models to decide on how results are ranked and presented. Innovations such as RankBrain and BERT have ushered in a trend toward understanding search queries in more human, conversational terms. These algorithms are meant to grasp the essence of a user's query and not simply try to match against specific keywords.   The increasing power of AI can be seen in the creation of virtual assistants such as Siri, Alexa, and Google Assistant. These assi...
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HOW TO OPTIMIZE YOUR GOOGLE BUSINESS PROFILE TO ATTRACT MORE CUSTOMERS

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  In today's competitive online environment, mere existence on a Google Business Profile is not sufficient. If you aspire to become visible in local search results, gain more clicks, and generate actual-world foot traffic, your profile must be optimally configured. Your Google Business Profile (GBP) is usually the first contact a prospective customer will have with your business as it shows up on Google Maps and in the Local Pack, usually before your site. That makes it one of the most effective tools for reaching your local audience.   An optimized GBP provides customers instant and reliable information regarding your company. It establishes trust, fosters interaction, and enhances your presence on Google. If executed correctly, it makes your business stand out from competitors and gain more of the right type of attention. From accurate information to appealing images, all the elements of your profile support your local SEO success.     Make Sure Your Business...
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