AI Overviews and the Changing Face of Search: Is Traditional SEO Dying?
The online world is changing fast, and our way of searching for information on the internet is adapting with it. As AI tools gain more significance, old SEO methods are beginning to lag behind . This blog looks into the intersection of AI, search engines, and SEO, and explains its implication for digital marketers. The Rise of AI in Search Artificial intelligence is gradually transforming how individuals find information on the internet. Search engines such as Google now rely on sophisticated machine learning models to decide on how results are ranked and presented. Innovations such as RankBrain and BERT have ushered in a trend toward understanding search queries in more human, conversational terms. These algorithms are meant to grasp the essence of a user's query and not simply try to match against specific keywords. The increasing power of AI can be seen in the creation of virtual assistants such as Siri, Alexa, and Google Assistant. These assi...