Drip Campaigns vs. Broadcast Emails: What Converts Better?
Email marketing is perhaps one of the most economical methods of lead nurturing and conversions—but not all email programs are equal. Two of the most popular methods are drip campaigns and broadcast emails. Both can have the potential to engage audiences, but they work in vastly different ways. So, which one performs better? Let's dissect. Understanding the Basics What is a Drip Campaign? A drip campaign is a series of emails that are automated, scheduled in advance that are sent to subscribers based on a specific event or time. Basically, it is a pre-engineered trip to take your audience along from awareness through to decision. Example: A customer subscribes to your free eBook. For the next two weeks, they are sent a welcome message, a case study, a special promotion, and a reminder—all aimed at fostering trust and pushing action. What is a Broadcast Email? A broadcast email is a one-time email sent to your e...