Why Local Listings Are Key to Small Business Success
The success of a small business is not only dependent on the quality of the product or service but also on how easily accessible it is to possible customers . Among the greatest and most overlooked facilitators of this visibility are local listings, platforms like Google Business Profile, Yelp, Bing Places, Apple Maps, and industry-specific directories. For neighborhood small businesses that depend on neighborhood customers, from real estate agents and electricians to bakeries and beauty salons. Local listings may be the difference between thriving and merely surviving. Local Listings Drive Real Visibility and Foot Traffic Most local searches begin on a smartphone and are immediately followed by action. When a person searches "coffee shop near me" or "best plumber in my area," Google's algorithm prioritizes established local listings. Google's Internal Report indicates that 76% of people who conducted a local search visited a business in 2...