BrandProMax

You have built a sleeksite, created great content, invested in SEO, and finally, your traffic started to climb. Then suddenly, traffic dips. You can see the subtle or perhaps a dramatic decline. Reason? The rising tide of AI-driven search results, algorithm updates, and changing user behavior. In fact, one recent analysis found that organic click-through-rates (CTR) have dropped by 15-64% in some scenarios after search engines incorporated more AI-based summaries.  But as a startup, when you see that website traffic drops after an AI update, sometimes it can feel like you worked hard for nothing. You can change that. Here's how.  Understand What’s Changing: The “Website Traffic Drop After AI Update”   While in the past, ranking on page one of a search engine almost guaranteed a healthy stream of traffic, today things are shifting: AI-powered search features-for example, "AI overviews", direct answer boxes, or summaries-mean users get what they need without necessaril...

As generative AI reshapes digital marketing, brands are in a rush to scale their content output with large language models like ChatGPT, Gemini, or Claude. But beyond the initial buzz, the big question remains : how do you measure success for LLM-driven content campaigns?   While organic traffic, leads, or engagement may be the right things to tie success to in traditional content marketing, AI-generated content adds another dimension-quality consistency, brand alignment, search performance, and , ultimately, return on investment per AI-assisted output. All these aspects are measured by a mix of conventional metrics and AI-specific insights.     Let's explore how to define, track, and optimize success for LLM-powered campaigns in 2025.     What does "success" mean for an LLM-driven campaign?   Before one gets to metrics, one needs to define what success will look like. For some, it's scalability: creating 10x more content in half the time. It may be SE...